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An SEO consultant is a professional who specializes in optimizing websites for search engines. Their primary role involves analyzing, reviewing, and implementing changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.
SEO consultants have an in-depth understanding of how search engine algorithms work. They conduct keyword research, advise on website content quality and layout, perform technical audits for SEO performance while also monitoring and evaluating web analytics dashboards and reports to develop strategies that can improve or maintain a high ranking position on SERPs (Search Engine Results Pages).
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