Langley SEO Experts

With tailored strategies, you're not just chasing rankings; you're building lasting connections with your audience, ensuring your business not only gets found but remembered and preferred.

Langley SEO Experts - SEO for car dealerships

  • SEO for featured snippets
  • SEO best practices
  • SEO campaign management
  • SEO for news websites
  • PPC advertising
  • SEO meta tags optimization
  • White-hat SEO techniques
  • SEO for SaaS businesses
  • Schema markup implementation
  • SEO for restaurants
  • SEO title and description optimization
  • SEO consultant
  • Technical SEO
  • SEO agency
  • SEO for moving companies
  • SEO copywriting
You should also focus on creating content that speaks directly to the Langley SEO Experts community. Most of your customers are likely accessing your site via their smartphones or tablets. Regular content updates, technical SEO audits, and competitor analysis are part of the package, ensuring your business doesn't just keep up but stays ahead. Learn more about Langley SEO Experts here
Adopting Next-Gen SEO strategies can catapult your Langley SEO Experts business to the forefront of your industry, attracting more traffic, generating higher-quality leads, and ultimately, increasing your revenue. Beyond the technical aspects of SEO, engaging with your community online significantly elevates your brand's visibility and resonance in Langley SEO Experts. To fully leverage the benefits of AI-powered SEO, you need to grasp how it transforms traditional search engine optimization practices.

Langley SEO Experts - SEO case studies

  • SEO for branding
  • SEO-friendly content creation
  • Google My Business optimization
  • SEO for pest control companies
  • SEO for service providers
  • SEO for home services
  • SEO for tattoo studios
  • SEO for Shopify
  • SEO for non-profits
  • SEO for lead generation
  • SEO for photography websites
  • Search engine optimization
  • Content marketing strategy
  • SEO for therapists
  • SERP ranking improvement
  • SEO for online courses
  • SEO reporting and analytics
  • SEO for HVAC companies

Whether it's signing up for a newsletter, downloading a guide, or making a purchase, your content should always aim to convert. Learn more about Small World Marketing here. Imagine a potential customer typing a query into Google and your business popping up as the answer. Read more about Langley SEO Experts here These are links from reputable sources that point back to your website, signaling to search engines that you're a credible resource.
Ensuring your website is fast, mobile-friendly, and user-centric can significantly boost your SEO rankings and, consequently, your business's longevity. They've seen the evolution of search engine algorithms firsthand and have adapted their strategies to stay ahead of the curve. Keyword research AI isn't just a tool in your arsenal; it's fundamentally changing the battlefield.

You've got to think like your audience and use the keywords they're searching for.

Langley SEO Experts - Keyword research

  • SEO for e-commerce stores
  • SEO trends and updates
  • SEO for landscaping businesses
  • SEO for cleaning services
  • SEO for YouTube channels
  • SEO URL structure improvement
  • Keyword research
  • SEO content calendar
  • SEO for wedding planners
  • SEO penalties and recovery
  • SEO for corporate websites
  • SEO for affiliate marketing
  • SEO for electricians
  • Website optimization
  • SEO for law firms
Imagine your website climbing search engine rankings, not because you're mimicking the giants in your industry, but because you're highlighting what makes your business special. SEO penalties and recovery Moreover, they're adept at crafting strategies that enhance your brand's presence across the web, utilizing social media, email marketing, and other channels to drive traffic back to your site. You've got tools that can decipher the complexity of search engine algorithms, making your website more visible.

You're a standout beacon for your target audience. They specialize in tailoring strategies that not only boost your website's visibility but also enhance its overall performance. This transformation hasn't only increased sales and customer satisfaction for businesses but has also made your online experiences more relevant and enjoyable.

They'll dive deep into your business niche to produce relevant, valuable content that establishes your authority and builds trust with your audience. They'll analyze your website's performance, keyword rankings, and the quality of your content. SEO for franchises They don't just work on your site; they equip you with the knowledge and tools to keep your SEO game strong.

Its strategic location and diverse economy make it ripe for digital expansion, where SEO can truly shine. They're not just throwing a wide net hoping to catch anything; they're using precision targeting to ensure your site's visibility improves in the areas that matter most to your business. Plus, with AI's continuous learning capabilities, your SEO strategies evolve, keeping you ahead in the highly competitive digital landscape.

Langley SEO Company

Early European settlement in the area was known as "Innes Corners" (after homesteader Adam Innes); in 1911, the area became known as "Langley Prairie", part of the Township of Langley a.k.a. Langley Township since 1873. Twentieth-century improvements in transportation access, including the construction of the British Columbia Electric Railway in 1910, Fraser Highway in the 1920s, and Pattullo Bridge in 1937, profoundly impacted the area, transforming it from rural into the main urban and commercial core of the Township. In turn, this birthed the need for upgraded and new amenities, especially with respect to health, infrastructure, safety and sanitation.

Local SEO Services Langley


Citations and other links

Off-Site Technical SEO Langley SEO Experts

Langley SEO Experts's small businesses are showcasing their growth and success, thanks to cutting-edge SEO strategies that have catapulted them from local favorites to global contenders. Harnessing the power of analytics and insights can significantly elevate your Langley SEO Experts business's SEO strategy, offering you a roadmap to understand and optimize your online presence effectively. Optimizing your content for these searches can set you apart from competitors lagging behind in adapting to these trends. Moreover, their commitment to transparency means you're always in the loop. It's simple.

You're no longer casting a wide net hoping to catch anyone; you're fishing with precision, targeting the right people with the right message at the right time.

Langley SEO Experts - SEO for medical practices

  • SEO campaign management
  • SEO for news websites
  • PPC advertising
  • SEO meta tags optimization
  • White-hat SEO techniques
  • SEO for SaaS businesses
  • Schema markup implementation
  • SEO for restaurants
  • SEO title and description optimization
  • SEO consultant
  • Technical SEO
  • SEO agency
  • SEO for moving companies
  • SEO copywriting
  • SEO for e-commerce stores
  • SEO trends and updates
They'll ensure your business information is accurate and up-to-date, from your address and phone number to your operating hours. A fast-loading website isn't just user-friendly; it's a ranking factor. You're not just keeping up; you're setting the pace.

Regular audits can help identify and rectify any technical issues that might impede your site's performance. With Small World Marketing, you'll work closely with SEO experts who take the time to understand your business inside and out. Next, focus on local keywords. It's this strategic use of AI in SEO that sets Small World apart as a leader in Langley SEO Experts's digital marketing scene.

But, it's not just stuffing your content with keywords. Content personalization is another area where AI makes a big difference. Small World Marketing knows this all too well and offers comprehensive mobile optimization solutions that are tailor-made for your business in Langley SEO Experts. They're constantly adapting their strategies to stay ahead of Google's ever-changing algorithms, ensuring that your business doesn't just keep up, but stays ahead of the curve.

Langley SEO Experts - SEO case studies

  1. SEO-friendly website design
  2. E-commerce SEO
  3. SEO for auto repair shops
  4. SEO for B2B companies
  5. SEO strategy development
  6. SEO for finance industry
  7. SEO for travel agencies
  8. SEO backlink strategy
  9. SEO for security companies
  10. SEO for dental practices
  11. SEO keyword mapping
  12. SEO for plumbers
  13. SEO for chiropractors
  14. SEO for multilingual websites
  15. SEO for healthcare
  16. SEO for small businesses


Off-Site Technical SEO Langley SEO Experts
Trades and Contractor SEO Langley SEO Experts

Trades and Contractor SEO Langley SEO Experts

We dive deep into improving your site's mobile responsiveness, ensuring that it not only looks great on smaller screens but also loads quickly. SEO content calendar It's not just about stuffing keywords; it's creating relevance and value in every line.

Langley SEO Experts - Google algorithm updates

  • SEO for landscaping businesses
  • SEO for video marketing
  • SEO for car dealerships
  • Google algorithm updates
  • SEO for bloggers
  • SEO for medical practices
  • SEO for cleaning services
  • SEO for YouTube channels
  • SEO URL structure improvement
  • Keyword research
  • SEO content calendar
  • SEO for wedding planners
  • SEO penalties and recovery
  • SEO for corporate websites
  • SEO for affiliate marketing
  • SEO for electricians
  • Website optimization
  • SEO for law firms
  • Mobile SEO optimization
AI's role in SEO isn't just a trend; it's transforming how you'll approach optimization, making processes more efficient and insights more actionable. Building on Langley SEO Experts's digital transformation, let's explore how pioneering AI-driven SEO strategies are setting the stage for unprecedented online success. SEO for YouTube channels

This means you've got to keep your ear to the ground, ready to pivot your strategies as search algorithms change and new optimization techniques emerge. Understanding the evolution of SEO highlights why Small World Marketing's expansion into Langley SEO Experts is a game changer for local businesses. In an era where digital innovation is paramount, Small World Marketing leverages cutting-edge SEO techniques to keep your Langley SEO Experts-based business at the forefront of online searchability.

You'll find that machine learning doesn't just stop at making predictions. Getting started with our SEO services is a breeze. You've likely observed the shift towards automation and artificial intelligence, but understanding how these elements intertwine to propel businesses to the forefront of their industries might still elude you.

You'll find they can predict trends, optimize content for search engines more effectively, and even automate routine tasks, freeing you up to focus on strategy and creativity. SEO has leveled the playing field, allowing small businesses in Langley SEO Experts to compete with giants. You might think your business in Langley SEO Experts doesn't stand a chance against the big players on Google, but that's where you're mistaken.

Langley SEO Experts - SEO for YouTube channels

  • Mobile SEO optimization
  • SEO for branding
  • SEO-friendly content creation
  • Google My Business optimization
  • SEO for pest control companies
  • SEO for service providers
  • SEO for home services
  • SEO for tattoo studios
  • SEO for Shopify
  • SEO for non-profits
  • SEO for lead generation
  • SEO for photography websites
  • Search engine optimization
  • Content marketing strategy
  • SEO for therapists
  • SERP ranking improvement
  • SEO for online courses
  • SEO reporting and analytics
  • SEO for HVAC companies
  • Local SEO services


Technical SEO Services in Langley SEO Experts BC

Start by understanding your audience's needs, interests, and pain points.

Langley SEO Experts - SEO for franchises

  • SEO strategy development
  • SEO for finance industry
  • SEO for travel agencies
  • SEO backlink strategy
  • SEO for security companies
  • SEO for dental practices
  • SEO keyword mapping
  • SEO for plumbers
  • SEO for chiropractors
  • SEO for multilingual websites
  • SEO for healthcare
  • SEO for small businesses
  • SEO for featured snippets
  • SEO best practices
  • SEO campaign management
  • SEO for news websites
  • PPC advertising
Building on mastering local SEO, let's now focus on refining your keyword optimization techniques to further enhance your online visibility in Langley SEO Experts. Building relationships can lead to organic, high-quality backlinks without the cold outreach. Moreover, they're leveraging local SEO tactics to put your business on the map in Langley SEO Experts.

Langley SEO Experts - SEO for medical practices

  1. Local SEO services
  2. On-page SEO
  3. SEO for gyms and personal trainers
  4. Google ranking services
  5. Organic traffic growth
  6. SEO for startups
  7. SEO for construction companies
  8. SEO for beauty salons
  9. Digital marketing agency
  10. SEO domain authority building
  11. SEO for WordPress
  12. Competitor SEO analysis
  13. SEO trust flow improvement
  14. Off-page SEO
  15. SEO for educational institutions


As a result, they're not just surviving the digital age-they're thriving, setting a benchmark for others in the area to follow. Black-hat SEO risks We're not about one-size-fits-all solutions; we're about creating a perfect fit for your business. However, don't just stuff your content with keywords.

With the dynamic nature of search engine algorithms, staying ahead can seem like an insurmountable task. SEO for wedding planners Before crafting your personalized SEO strategy, Small World Marketing conducts a thorough market analysis to pinpoint where you stand among competitors. Imagine using machine learning to analyze search trends, predict hot topics, and tailor your content in real-time.

These are phrases that potential customers in Langley SEO Experts are likely to use when searching for services or products you offer. Your business could be the next local success story. You're building bridges in the digital world, connecting with others in ways that organically boost your visibility.

Technical SEO Services in Langley SEO Experts BC
Langley SEO Experts SEO Services
Langley SEO Experts SEO Services

With Small World Marketing, it's not just about being seen; it's about being seen by the right people at the right time. We don't just throw numbers at you; we break down the analytics into actionable insights. What worked last year mightn't hold their attention today. This gives you a clear picture of how many visitors are finding you through search engines. Looking ahead, the integration of AI with SEO promises to revolutionize how we optimize content for search engines.

Gone are the days when your visibility was limited to a storefront or a local ad in the newspaper. While crafting content that ranks is crucial, it's also essential to amplify your online presence through strategic link building techniques.

Langley SEO Experts - SEO for wedding planners

  • SEO for electricians
  • Website optimization
  • SEO for law firms
  • Mobile SEO optimization
  • SEO for branding
  • SEO-friendly content creation
  • Google My Business optimization
  • SEO for pest control companies
  • SEO for service providers
  • SEO for home services
  • SEO for tattoo studios
  • SEO for Shopify
  • SEO for non-profits
  • SEO for lead generation
  • SEO for photography websites
  • Search engine optimization
  • Content marketing strategy
  • SEO for therapists
  • SERP ranking improvement
  • SEO for online courses
This approach establishes your brand as an authority in your field, building trust with your audience. That's the power of effective SEO at work.

Don't overlook your images either. You'll need to refine AI-generated content, ensuring it aligns with your brand's voice and meets your audience's expectations. In essence, with Small World Marketing, you're not just getting SEO services. We understand that SEO isn't a one-size-fits-all solution, so we tailor our approach to fit your unique business needs.

They also focus on building high-quality backlinks and improving your local SEO, so your business becomes the go-to in Langley SEO Experts. Lastly, don't forget to promote your content. What're they searching for? It's not enough to simply show up in search results; you need to be present in the right context.

SEO Services in Langley SEO Experts BC

AI's role in content optimization doesn't stop at keyword stuffing or surface-level tweaks. Small World Marketing leverages this insight to optimize your site's content, structure, and on-page elements, ensuring it's not only search-engine friendly but also resonates with your target audience. This might mean optimizing your content for long-tail keywords that your specific audience is searching for, or creating content that speaks directly to their needs and interests. They don't stop at just getting you to the top of Google searches. With Small World Marketing, you're tapping into a well of expertise that's rare to find.
Moreover, we keep you in the loop with regular, detailed reports on your SEO performance. As you dive deeper into AI-powered SEO, you'll find it's not just about staying ahead of the curve-it's about setting the curve. By incorporating artificial intelligence, they're not just keeping pace with the future; they're actively shaping it, offering a competitive edge that's becoming indispensable in the digital age. Positive reviews not only build trust with potential customers but also signal to search engines that your business is reputable and relevant in the Langley SEO Experts area. SEO for corporate websites
In Langley SEO Experts, AI-driven strategies have revolutionized the digital landscape, propelling businesses to new heights of online visibility and engagement. Moreover, engaging with your followers through comments and messages can drive more traffic to your website, improving your site's SEO ranking over time. Moreover, consistency is key. Small World Marketing's transparent reporting is designed to build trust and accountability.
This adaptive approach ensures your SEO strategy remains robust and effective, irrespective of the ever-evolving digital landscape. The AI revolution in SEO is transforming how you optimize content, making traditional methods obsolete. It's not about guessing anymore; it's about knowing. Next, utilize tools like Google Keyword Planner or SEMrush to analyze the search volume and competition level of your chosen keywords.

Langley SEO Experts - SEO for bloggers

  • SEO reporting and analytics
  • SEO for HVAC companies
  • Local SEO services
  • On-page SEO
  • SEO for gyms and personal trainers
  • Google ranking services
  • Organic traffic growth
  • SEO for startups
  • SEO for construction companies
  • SEO for beauty salons
  • Digital marketing agency
  • SEO domain authority building
  • SEO for WordPress
  • Competitor SEO analysis
  • SEO trust flow improvement
  • Off-page SEO
  • SEO for educational institutions
  • SEO-friendly website design
  • E-commerce SEO
  • SEO for auto repair shops

Explore Langley SEO Experts here
SEO Services in Langley SEO Experts BC

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]

History

[edit]

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider/crawler crawls a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7]

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Flawed data in meta tags, such as those that were inaccurate or incomplete, created the potential for pages to be mischaracterized in irrelevant searches.[8][dubiousdiscuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[9] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[10]

By heavily relying on factors such as keyword density, which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[11] Since the success and popularity of a search engine are determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[12] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[13] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[14]

Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[15][16] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[17] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.[18]

Relationship with Google

[edit]

In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[19] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

Page and Brin founded Google in 1998.[20] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[21] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link-building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focus on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[22]

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation.[23] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization and have shared their personal opinions.[24] Patents related to search engines can provide information to better understand search engines.[25] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[26]

In 2007, Google announced a campaign against paid links that transfer PageRank.[27] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any no follow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[28] As a result of this change, the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally, several solutions have been suggested that include the usage of iframes, Flash, and JavaScript.[29]

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[30] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts, and other content much sooner after publishing than before, Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[31] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs, the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[32]

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system that punishes sites whose content is not unique.[33] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[34] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[35] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of "conversational search", where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words.[36] With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

In October 2019, Google announced they would start applying BERT models for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing, but this time in order to better understand the search queries of their users.[37] In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.

Methods

[edit]

Getting indexed

[edit]
A simple illustration of the Pagerank algorithm. Percentage shows the perceived importance.

The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[38] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[39] in addition to their URL submission console.[40] Yahoo! formerly operated a paid submission service that guaranteed to crawl for a cost per click;[41] however, this practice was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[42]

Mobile devices are used for the majority of Google searches.[43] In November 2016, Google announced a major change to the way they are crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index.[44] In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement). Google indicated that they would regularly update the Chromium rendering engine to the latest version.[45] In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service. The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor.[46]

Preventing crawling

[edit]

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually <meta name="robots" content="noindex"> ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish to crawl. Pages typically prevented from being crawled include login-specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[47] In 2020, Google sunsetted the standard (and open-sourced their code) and now treats it as a hint not a directive. To adequately ensure that pages are not indexed, a page-level robot's meta tag should be included.[48]

Increasing prominence

[edit]

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Page design makes users trust a site and want to stay once they find it. When people bounce off a site, it counts against the site and affects its credibility.[49] Writing content that includes frequently searched keyword phrases so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[50] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score. These are known as incoming links, which point to the URL and can count towards the page link's popularity score, impacting the credibility of a website.[49]

White hat versus black hat techniques

[edit]
Common white-hat methods of search engine optimization

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). Search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods and the practitioners who employ them as either white hat SEO or black hat SEO.[51] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[52]

An SEO technique is considered a white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[15][16][53] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[54] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for the use of deceptive practices.[55] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[56]

As marketing strategy

[edit]

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.[57] A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[58][59] In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public,[60] which revealed a shift in their focus towards "usefulness" and mobile local search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016, where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device.[61] Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are. The closer the keywords are together their ranking will improve based on key terms.[49]

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[62] Search engines can change their algorithms, impacting a website's search engine ranking, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[63] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic.[64] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

International markets

[edit]

Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[65] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[66] As of 2006, Google had an 85–90% market share in Germany.[67] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[67] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[68] That market share is achieved in a number of countries.

As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia, and the Czech Republic, where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[67]

[edit]

On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[69][70]

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit, and the amount of traffic to the site dropped by 70%. On March 16, 2007, the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[71][72]

See also

[edit]

References

[edit]
  1. ^ "SEO – search engine optimization". Webopedia. December 19, 2001. Archived from the original on May 9, 2019. Retrieved May 9, 2019.
  2. ^ Giomelakis, Dimitrios; Veglis, Andreas (April 2, 2016). "Investigating Search Engine Optimization Factors in Media Websites: The case of Greece". Digital Journalism. 4 (3): 379–400. doi:10.1080/21670811.2015.1046992. ISSN 2167-0811. S2CID 166902013. Archived from the original on October 30, 2022. Retrieved October 30, 2022.
  3. ^ Beel, Jöran; Gipp, Bela; Wilde, Erik (2010). "Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co" (PDF). Journal of Scholarly Publishing. pp. 176–190. Archived from the original (PDF) on November 18, 2017. Retrieved April 18, 2010.
  4. ^ Ortiz-Cordova, A. and Jansen, B. J. (2012) Classifying Web Search Queries in Order to Identify High Revenue Generating Customers. Archived March 4, 2016, at the Wayback Machine. Journal of the American Society for Information Sciences and Technology. 63(7), 1426 – 1441.
  5. ^ Brian Pinkerton. "Finding What People Want: Experiences with the WebCrawler" (PDF). The Second International WWW Conference Chicago, USA, October 17–20, 1994. Archived (PDF) from the original on May 8, 2007. Retrieved May 7, 2007.
  6. ^ "Intro to Search Engine Optimization | Search Engine Watch". searchenginewatch.com. March 12, 2007. Archived from the original on October 9, 2020. Retrieved October 7, 2020.
  7. ^ Danny Sullivan (June 14, 2004). "Who Invented the Term "Search Engine Optimization"?". Search Engine Watch. Archived from the original on April 23, 2010. Retrieved May 14, 2007. See Google groups thread Archived June 17, 2013, at the Wayback Machine.
  8. ^ "The Challenge is Open", Brain vs Computer, WORLD SCIENTIFIC, pp. 189–211, November 17, 2020, doi:10.1142/9789811225017_0009, ISBN 978-981-12-2500-0, S2CID 243130517, archived from the original on August 14, 2022, retrieved September 20, 2021
  9. ^ Pringle, G., Allison, L., and Dowe, D. (April 1998). "What is a tall poppy among web pages?". Proc. 7th Int. World Wide Web Conference. Archived from the original on April 27, 2007. Retrieved May 8, 2007.cite web: CS1 maint: multiple names: authors list (link)
  10. ^ Laurie J. Flynn (November 11, 1996). "Desperately Seeking Surfers". New York Times. Archived from the original on October 30, 2007. Retrieved May 9, 2007.
  11. ^ Jason Demers (January 20, 2016). "Is Keyword Density Still Important for SEO". Forbes. Archived from the original on August 16, 2016. Retrieved August 15, 2016.
  12. ^ David Kesmodel (September 22, 2005). "Sites Get Dropped by Search Engines After Trying to 'Optimize' Rankings". Wall Street Journal. Archived from the original on August 4, 2020. Retrieved July 30, 2008.
  13. ^ Adam L. Penenberg (September 8, 2005). "Legal Showdown in Search Fracas". Wired Magazine. Archived from the original on March 4, 2016. Retrieved August 11, 2016.
  14. ^ Matt Cutts (February 2, 2006). "Confirming a penalty". mattcutts.com/blog. Archived from the original on June 26, 2012. Retrieved May 9, 2007.
  15. ^ a b "Google's Guidelines on Site Design". Archived from the original on January 9, 2009. Retrieved April 18, 2007.
  16. ^ a b "Bing Webmaster Guidelines". bing.com. Archived from the original on September 9, 2014. Retrieved September 11, 2014.
  17. ^ "Sitemaps". Archived from the original on June 22, 2023. Retrieved July 4, 2012.
  18. ^ ""By the Data: For Consumers, Mobile is the Internet" Google for Entrepreneurs Startup Grind September 20, 2015". Archived from the original on January 6, 2016. Retrieved January 8, 2016.
  19. ^ Brin, Sergey & Page, Larry (1998). "The Anatomy of a Large-Scale Hypertextual Web Search Engine". Proceedings of the seventh international conference on World Wide Web. pp. 107–117. Archived from the original on October 10, 2006. Retrieved May 8, 2007.
  20. ^ "Co-founders of Google - Google's co-founders may not have the name recognition of say, Bill Gates, but give them time: Google hasn't been around nearly as long as Microsoft". Entrepreneur. October 15, 2008. Archived from the original on May 31, 2014. Retrieved May 30, 2014.
  21. ^ Thompson, Bill (December 19, 2003). "Is Google good for you?". BBC News. Archived from the original on January 25, 2009. Retrieved May 16, 2007.
  22. ^ Zoltan Gyongyi & Hector Garcia-Molina (2005). "Link Spam Alliances" (PDF). Proceedings of the 31st VLDB Conference, Trondheim, Norway. Archived (PDF) from the original on June 12, 2007. Retrieved May 9, 2007.
  23. ^ Hansell, Saul (June 3, 2007). "Google Keeps Tweaking Its Search Engine". New York Times. Archived from the original on November 10, 2017. Retrieved June 6, 2007.
  24. ^ Sullivan, Danny (September 29, 2005). "Rundown On Search Ranking Factors". Search Engine Watch. Archived from the original on May 28, 2007. Retrieved May 8, 2007.
  25. ^ Christine Churchill (November 23, 2005). "Understanding Search Engine Patents". Search Engine Watch. Archived from the original on February 7, 2007. Retrieved May 8, 2007.
  26. ^ "Google Personalized Search Leaves Google Labs". searchenginewatch.com. Search Engine Watch. Archived from the original on January 25, 2009. Retrieved September 5, 2009.
  27. ^ "8 Things We Learned About Google PageRank". www.searchenginejournal.com. October 25, 2007. Archived from the original on August 19, 2009. Retrieved August 17, 2009.
  28. ^ "PageRank sculpting". Matt Cutts. Archived from the original on January 6, 2010. Retrieved January 12, 2010.
  29. ^ "Google Loses "Backwards Compatibility" On Paid Link Blocking & PageRank Sculpting". searchengineland.com. June 3, 2009. Archived from the original on August 14, 2009. Retrieved August 17, 2009.
  30. ^ "Personalized Search for everyone". Archived from the original on December 8, 2009. Retrieved December 14, 2009.
  31. ^ "Our new search index: Caffeine". Google: Official Blog. Archived from the original on June 18, 2010. Retrieved May 10, 2014.
  32. ^ "Relevance Meets Real-Time Web". Google Blog. Archived from the original on April 7, 2019. Retrieved January 4, 2010.
  33. ^ "Google Search Quality Updates". Google Blog. Archived from the original on April 23, 2022. Retrieved March 21, 2012.
  34. ^ "What You Need to Know About Google's Penguin Update". Inc.com. June 20, 2012. Archived from the original on December 20, 2012. Retrieved December 6, 2012.
  35. ^ "Google Penguin looks mostly at your link source, says Google". Search Engine Land. October 10, 2016. Archived from the original on April 21, 2017. Retrieved April 20, 2017.
  36. ^ "FAQ: All About The New Google "Hummingbird" Algorithm". www.searchengineland.com. September 26, 2013. Archived from the original on December 23, 2018. Retrieved March 17, 2018.
  37. ^ "Understanding searches better than ever before". Google. October 25, 2019. Archived from the original on January 27, 2021. Retrieved May 12, 2020.
  38. ^ "Submitting To Directories: Yahoo & The Open Directory". Search Engine Watch. March 12, 2007. Archived from the original on May 19, 2007. Retrieved May 15, 2007.
  39. ^ "What is a Sitemap file and why should I have one?". Archived from the original on July 1, 2007. Retrieved March 19, 2007.
  40. ^ "Search Console - Crawl URL". Archived from the original on August 14, 2022. Retrieved December 18, 2015.
  41. ^ Sullivan, Danny (March 12, 2007). "Submitting To Search Crawlers: Google, Yahoo, Ask & Microsoft's Live Search". Search Engine Watch. Archived from the original on May 10, 2007. Retrieved May 15, 2007.
  42. ^ Cho, J.; Garcia-Molina, H.; Page, L. (1998). "Efficient crawling through URL ordering". Seventh International World-Wide Web Conference. Brisbane, Australia: Stanford InfoLab Publication Server. Archived from the original on July 14, 2019. Retrieved May 9, 2007.
  43. ^ "Mobile-first Index". Archived from the original on February 22, 2019. Retrieved March 19, 2018.
  44. ^ Phan, Doantam (November 4, 2016). "Mobile-first Indexing". Official Google Webmaster Central Blog. Archived from the original on February 22, 2019. Retrieved January 16, 2019.
  45. ^ "The new evergreen Googlebot". Official Google Webmaster Central Blog. Archived from the original on November 6, 2020. Retrieved March 2, 2020.
  46. ^ "Updating the user agent of Googlebot". Official Google Webmaster Central Blog. Archived from the original on March 2, 2020. Retrieved March 2, 2020.
  47. ^ "Newspapers Amok! New York Times Spamming Google? LA Times Hijacking Cars.com?". Search Engine Land. May 8, 2007. Archived from the original on December 26, 2008. Retrieved May 9, 2007.
  48. ^ Jill Kocher Brown (February 24, 2020). "Google Downgrades Nofollow Directive. Now What?". Practical Ecommerce. Archived from the original on January 25, 2021. Retrieved February 11, 2021.
  49. ^ a b c Morey, Sean (2008). The Digital Writer. Fountainhead Press. pp. 171–187.
  50. ^ "Bing – Partnering to help solve duplicate content issues – Webmaster Blog – Bing Community". www.bing.com. February 12, 2009. Archived from the original on June 7, 2014. Retrieved October 30, 2009.
  51. ^ Andrew Goodman. "Search Engine Showdown: Black hats vs. White hats at SES". SearchEngineWatch. Archived from the original on February 22, 2007. Retrieved May 9, 2007.
  52. ^ Jill Whalen (November 16, 2004). "Black Hat/White Hat Search Engine Optimization". searchengineguide.com. Archived from the original on November 17, 2004. Retrieved May 9, 2007.
  53. ^ "What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?". Archived from the original on April 16, 2006. Retrieved April 18, 2007.
  54. ^ Andy Hagans (November 8, 2005). "High Accessibility Is Effective Search Engine Optimization". A List Apart. Archived from the original on May 4, 2007. Retrieved May 9, 2007.
  55. ^ Matt Cutts (February 4, 2006). "Ramping up on international webspam". mattcutts.com/blog. Archived from the original on June 29, 2012. Retrieved May 9, 2007.
  56. ^ Matt Cutts (February 7, 2006). "Recent reinclusions". mattcutts.com/blog. Archived from the original on May 22, 2007. Retrieved May 9, 2007.
  57. ^ Tapan, Panda (2013). "Search Engine Marketing: Does the Knowledge Discovery Process Help Online Retailers?". IUP Journal of Knowledge Management. 11 (3): 56–66. ProQuest 1430517207.
  58. ^ Melissa Burdon (March 13, 2007). "The Battle Between Search Engine Optimization and Conversion: Who Wins?". Grok.com. Archived from the original on March 15, 2008. Retrieved April 10, 2017.
  59. ^ "SEO Tips and Marketing Strategies". Archived from the original on October 30, 2022. Retrieved October 30, 2022.
  60. ^ ""Search Quality Evaluator Guidelines" How Search Works November 12, 2015" (PDF). Archived (PDF) from the original on March 29, 2019. Retrieved January 11, 2016.
  61. ^ Titcomb, James (November 2016). "Mobile web usage overtakes desktop for first time". The Telegraph. Archived from the original on January 10, 2022. Retrieved March 17, 2018.
  62. ^ Andy Greenberg (April 30, 2007). "Condemned To Google Hell". Forbes. Archived from the original on May 2, 2007. Retrieved May 9, 2007.
  63. ^ Matt McGee (September 21, 2011). "Schmidt's testimony reveals how Google tests algorithm changes". Archived from the original on January 17, 2012. Retrieved January 4, 2012.
  64. ^ Jakob Nielsen (January 9, 2006). "Search Engines as Leeches on the Web". useit.com. Archived from the original on August 25, 2012. Retrieved May 14, 2007.
  65. ^ Graham, Jefferson (August 26, 2003). "The search engine that could". USA Today. Archived from the original on May 17, 2007. Retrieved May 15, 2007.
  66. ^ Greg Jarboe (February 22, 2007). "Stats Show Google Dominates the International Search Landscape". Search Engine Watch. Archived from the original on May 23, 2011. Retrieved May 15, 2007.
  67. ^ a b c Mike Grehan (April 3, 2006). "Search Engine Optimizing for Europe". Click. Archived from the original on November 6, 2010. Retrieved May 14, 2007.
  68. ^ Jack Schofield (June 10, 2008). "Google UK closes in on 90% market share". Guardian. London. Archived from the original on December 17, 2013. Retrieved June 10, 2008.
  69. ^ "Search King, Inc. v. Google Technology, Inc., CIV-02-1457-M" (PDF). docstoc.com. May 27, 2003. Archived from the original on May 27, 2008. Retrieved May 23, 2008.
  70. ^ Stefanie Olsen (May 30, 2003). "Judge dismisses suit against Google". CNET. Archived from the original on December 1, 2010. Retrieved May 10, 2007.
  71. ^ "Technology & Marketing Law Blog: KinderStart v. Google Dismissed—With Sanctions Against KinderStart's Counsel". blog.ericgoldman.org. March 20, 2007. Archived from the original on May 11, 2008. Retrieved June 23, 2008.
  72. ^ "Technology & Marketing Law Blog: Google Sued Over Rankings—KinderStart.com v. Google". blog.ericgoldman.org. Archived from the original on June 22, 2008. Retrieved June 23, 2008.
[edit]
Listen to this article (22 minutes)
Spoken Wikipedia icon
This audio file was created from a revision of this article dated 20 May 2008 (2008-05-20), and does not reflect subsequent edits.

Langley may refer to:

People

[edit]

Places

[edit]

Australia

[edit]

Canada

[edit]

France

[edit]

United Kingdom

[edit]

United States

[edit]

Schools

[edit]

Other uses

[edit]

See also

[edit]

Frequently Asked Questions

You're likely curious about how they keep your rankings safe from AI-driven SEO manipulations. They constantly update their strategies to outsmart any black hat tactics, ensuring your search rankings aren't negatively impacted.

To keep their SEO strategies effective, you'd find Small World Marketing constantly researching and adapting to the latest search engine algorithm changes. They're committed to staying ahead, ensuring your online presence remains strong and competitive.

To start working with Small World Marketing, you'll first need to contact them and discuss your business needs. The onboarding process typically takes a few weeks, depending on the complexity of your project.