Langley SEO Expert

Langley SEO Expert

SEO monthly plans

Small World Marketing's team ensures your content isn't only well-crafted but also well-managed, making sure it reaches its full potential in driving traffic, engaging users, and converting leads.

Langley SEO Expert - SEO company Langley

  1. Technical SEO
  2. SEO client results
  3. SEO improvement plan
  4. Website optimization
  5. SEO consultant
  6. Organic SEO
  7. SEO-friendly content
  8. SEO case studies
  9. Advanced SEO services
  10. SEO branding
  11. SEO specialist
  12. Custom SEO solutions
  13. SEO management
  14. Local SEO Langley
  15. SEO reputation management
  16. Top SEO company
  17. SEO tracking
  18. SEO audit
  19. SEO services
  20. SEO growth
Emma and Mike didn't just follow generic advice; they adapted their approaches to resonate with Langley SEO Expert's unique market.

Langley SEO Expert - SEO success

  1. SEO optimization techniques
  2. SEO leads
  3. Professional SEO services
  4. SEO audits for websites
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  6. SEO landing pages
  7. SEO success
  8. Content optimization
  9. SEO results
  10. SEO marketing
  11. SEO improvements
  12. SEO conversions
  13. Langley digital marketing
  14. SEO keyword mapping
  15. Online marketing
  16. SEO strategy development
  17. Local search optimization
  18. SEO content
  19. SEO tools
See where they're outranking you and why, then adjust your approach accordingly. AI algorithms can interpret nuances in search queries, allowing your website to answer the real questions your audience is asking. Learn more about Langley SEO Expert here
Content personalization is another area where AI makes a big difference. They were struggling to reach their target audience online. The key isn't just to keep up, but to anticipate and adapt to changes before they become the new norm. Learn more about Small World Marketing’s cutting-edge SEO in Langley, BC here.
Your content should be a seamless blend of SEO best practices and persuasive writing. They'll continuously optimize your website, ensuring it remains relevant, fast, and user-friendly. Struggling to attract local clients, they turned to Small World Marketing for help.

Langley SEO Expert - SEO metrics

  • SEO reporting
  • SEO plans
  • Search engine optimization
  • White hat SEO
  • SEO optimization techniques
  • Content optimization
  • SEO results
  • SEO marketing
  • SEO improvements
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  • Langley digital marketing
  • SEO keyword mapping
  • Online marketing
  • SEO strategy development
  • Local search optimization
  • SEO content
  • SEO tools
  • SEO company
  • Google My Business SEO

This is where Small World Marketing's mastery makes a monumental difference. As you navigate the ever-evolving landscape of digital marketing, Small World Marketing in Langley SEO Expert has planted its flag on the summit of innovation, leveraging AI-powered strategies to redefine SEO services. Discover how their tailored approach to SEO could revolutionize the way you connect with your audience and drive your business forward.

SEO marketing

After exploring tailored strategies for your Langley SEO Expert business, let's focus on refining your website with on-page optimization techniques that'll boost your visibility even further. Google and other search engines prioritize sites that provide a good user experience. With more people using voice assistants for internet searches, they ensure your content is primed for this shift, making you accessible no matter how your audience decides to search. You're facing the challenge of keyword saturation?

Scour relevant sites for broken links, then offer your content as a replacement. Content optimization Moreover, partnering with local influencers or businesses for cross-promotion can significantly expand your reach. Highlight local news, events, or topics relevant to your business and community.

Gone are the days when your visibility was limited to a storefront or a local ad in the newspaper. Moreover, local SEO helps you stand out in a crowded market. It's about understanding what your audience is searching for and delivering it in a clear, engaging manner.

While their track record is impressive, it's Small World Marketing's innovative optimization techniques that truly elevate your online presence.

Langley SEO Expert - Link building

  • SEO-friendly content
  • SEO case studies
  • Advanced SEO services
  • SEO branding
  • SEO specialist
  • Custom SEO solutions
  • SEO management
  • Local SEO Langley
  • SEO reputation management
  • Top SEO company
  • SEO tracking
  • SEO audit
  • SEO services
  • SEO growth
  • SEO reporting
  • SEO plans
  • Search engine optimization
  • White hat SEO
This hands-on approach ensures you're not just following best practices but also understanding the why behind them. Next, pay attention to your click-through rate (CTR).

SEO Company Langley

The City of Langley, commonly referred to as Langley City, or just Langley, is a municipality in the Metro Vancouver Regional District in British Columbia, Canada. It lies directly east of Surrey, adjacent to the Cloverdale area, and is surrounded elsewhere by the Township of Langley, bordered by its neighbourhoods of Willowbrook to the north, Murrayville to the east, and Brookswood and Fern Ridge to the south.

Citations and other links

SEO Agency Langley SEO Expert

That's the power at your fingertips. Take, for example, the story of The Cozy Corner, a small bakery that's been in Langley SEO Expert for decades. This allows them to optimize your website's content and structure in a way that not only appeals to search engines but also resonates with your customers. Have you ever wondered if the theory that specialized SEO services can significantly boost your customer base holds any water?

We'll optimize your online presence by refining your website's local keywords, making sure your NAP (Name, Address, Phone Number) details are consistent across the web, and claiming your Google My Business listing. Embracing this integration won't only set you apart but also ensure your digital success in the ever-evolving online landscape. They're not just about getting you to the top of search results; they're focused on keeping you there. Professional SEO services

This boosts your visibility in Google Maps and local search queries. Instead, imagine harnessing the power of AI specifically tailored to understand and grow your brand's online presence. Such collaborations are viewed favorably by search engines and potential customers alike, as they demonstrate your active participation and commitment to the local community. Langley digital marketing

But it doesn't stop there. These are links from reputable sources that point back to your website, signaling to search engines that you're a credible resource.

Langley SEO Expert - SEO monthly plans

  1. Langley SEO consultant
  2. Affordable SEO
  3. Google ranking
  4. SEO specialist Langley
  5. Keyword research
  6. SEO strategies
  7. Analytics for SEO
  8. SEO in Langley
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  10. SEO pricing
  11. SEO copywriting
  12. SEO tactics
  13. SEO for WordPress
  14. Website traffic
  15. SEO targeting
  16. Technical SEO
  17. SEO client results
  18. SEO improvement plan
SEO company Langley Conversion rates, on the other hand, show how well your site turns visitors into customers or leads, highlighting the success of your website design and user experience.

SEO Agency Langley SEO Expert
Langley SEO Expert User Experience SEO

Langley SEO Expert User Experience SEO

Gone are the days of keyword-stuffed pages dominating search results. From backlink analysis to keyword research, AI can handle these with efficiency and precision, freeing up your time to focus on creative strategies that resonate with your audience. Use clear, concise language and strong calls to action (CTAs) to guide them through their buyer's journey. It's not just about picking the right keywords; it's about understanding your audience's search behavior and how they interact with your industry online.

This data isn't kept in a vacuum.

Langley SEO Expert - Link building

  1. SEO plans
  2. Search engine optimization
  3. White hat SEO
  4. SEO optimization techniques
  5. SEO company Langley
  6. SEO landing pages
  7. SEO success
  8. Content optimization
  9. SEO results
  10. SEO marketing
  11. SEO improvements
  12. SEO conversions
  13. Langley digital marketing
  14. SEO keyword mapping
  15. Online marketing
  16. SEO strategy development
  17. Local search optimization
  18. SEO content
  19. SEO tools
Small World Marketing continuously monitors the performance of your SEO campaign, tweaking and adjusting as necessary to keep up with the ever-changing landscape of search engine algorithms.

Langley SEO Expert - SEO metrics

  • SEO monthly plans
  • Link building
  • SEO metrics
  • Mobile SEO
  • SEO solutions
  • SEO leads
  • Professional SEO services
  • SEO audits for websites
  • SEO company Langley
  • SEO landing pages
  • SEO success
  • Content optimization
  • SEO results
  • SEO marketing
  • SEO improvements
  • SEO conversions
Next, integrate these AI tools into your SEO workflow.

You don't need to worry about the technicalities; we've got that covered. These stories aren't anomalies. It's this dynamic, responsive approach that ensures your business doesn't just compete but stands out in the crowded digital landscape.

You'll find that machine learning doesn't just stop at making predictions. No one likes waiting, and a slow site will drive visitors away. AI has revolutionized the SEO landscape, making it easier than ever for businesses in Langley SEO Expert to optimize their online presence.

Langley SEO Expert Industry-Specific SEO

When you team up with the right partners, such as Small World Marketing, you're not just getting their expertise in SEO; you're also tapping into a wider network. It's not just about how high you rank on search engine results pages (SERPs), but also how effectively you're driving targeted traffic to your site. It's not just about being seen, though. It dives deep into the structure of your content, optimizing it for readability, relevance, and engagement.
This isn't just about seeing how you stack up against others; it's about uncovering opportunities and weaknesses in your digital footprint. Small World Marketing helps you develop a comprehensive content calendar, ensuring your website stays fresh and relevant. Then there's the issue of keyword evolution.
Creating compelling content is essential for turning website visitors into loyal customers. SEO leads Fast-loading pages keep visitors on your site longer, reducing bounce rates and improving your SEO rankings. Read more about Langley SEO Expert here That's where Small World Marketing steps in.
This means you're not just another account number; you're a partner in a journey towards achieving measurable and meaningful results. They tailor every piece to match the unique voice and needs of your business, ensuring that your message isn't just heard, but felt. They're in it for the haul, ensuring that your business not only thrives but also becomes a beloved staple in Langley SEO Expert's vibrant community. SEO results

Langley SEO Expert Industry-Specific SEO
Langley SEO Expert SEO for Law Firms
Langley SEO Expert SEO for Law Firms

This holistic approach to driving targeted traffic doesn't just boost your website visits; it increases the likelihood of converting those visits into meaningful interactions and, ultimately, sales.

Langley SEO Expert - Content optimization

  1. Website optimization
  2. SEO consultant
  3. Organic SEO
  4. SEO-friendly content
  5. SEO case studies
  6. Advanced SEO services
  7. SEO branding
  8. SEO specialist
  9. Custom SEO solutions
  10. SEO management
  11. Local SEO Langley
  12. SEO reputation management
  13. Top SEO company
  14. SEO tracking
  15. SEO audit
  16. SEO services
  17. SEO growth
  18. SEO reporting
  19. SEO plans
  20. Search engine optimization
That means your articles, blogs, and web pages need to answer questions, solve problems, or offer insights unique to your industry. When you make your customers feel understood, they're more likely to engage with your content, visit your website, and, ultimately, convert. This journey is best illustrated through their work with a local boutique, which struggled to gain online visibility. To grasp the essence of Small World Marketing, you must recognize it's all about leveraging tight-knit communities to amplify your brand's reach.

It's about making sure when someone's looking for what you offer in Langley SEO Expert, you're the first and best option they find. They'll analyze your current online presence, identify areas for improvement, and develop a strategy that maximizes your visibility online. Moreover, AI's ability to generate and optimize content in real-time will significantly reduce the time you spend on SEO tasks. These activities not only attract backlinks but also drive direct traffic to your site.

Langley SEO Expert - SEO marketing

  1. Analytics for SEO
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  3. SEO near Langley
  4. SEO pricing
  5. SEO copywriting
  6. SEO tactics
  7. SEO for WordPress
  8. Website traffic
  9. SEO targeting
  10. Technical SEO
  11. SEO client results
  12. SEO improvement plan
  13. Website optimization
  14. SEO consultant
  15. Organic SEO


And remember, Google's smarter than ever, valuing quality and context over sheer keyword volume. It's this level of dedication and continuous effort that sets them apart, guaranteeing not just short-term spikes in traffic but sustained growth and visibility for your e-commerce business. Unlike the one-size-fits-all approach, they understand that each business has unique needs. You'll receive regular, detailed reports that break down your SEO performance in terms you can easily understand.

You'll find their approach isn't a one-size-fits-all; instead, they tailor strategies specifically for your business, diving deep into analytics to understand what drives your customers. As we peel back the layers of their strategy, success stories from local businesses will reveal why Small World Marketing is the go-to partner for those serious about securing their spot at the top of search engine results. Search engines are always updating their algorithms, so what worked yesterday mightn't work tomorrow. Moreover, their transparent reporting keeps you in the loop.

Langley SEO Expert Digital Marketing Company

These successes aren't flukes. They don't just look at your website; they analyze your entire online presence to identify opportunities that others might miss. That's the power of AI in user experience optimization. They don't just chase any links; they target those that matter. But, it's not just stuffing your content with keywords.
This not only boosts your site's user experience but also its rankings. But it's not just about numbers. This isn't just about being on the internet anymore; it's about dominating search engine rankings and captivating audiences through personalized experiences. Then, we tailor your SEO strategy, focusing on high-impact keywords and content that resonates with your audience.
To start, ensure your business is listed on Google My Business.

Langley SEO Expert - Mobile SEO

  • Langley digital marketing
  • SEO keyword mapping
  • Online marketing
  • SEO strategy development
  • Local search optimization
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  • SEO tools
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  • Google My Business SEO
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  • Langley SEO consultant
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  • Google ranking
  • SEO specialist Langley
  • Keyword research
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This means you're always a step ahead of your competitors, ensuring your business remains visible and viable in the bustling online market of Langley SEO Expert. In Langley SEO Expert, AI-driven strategies have revolutionized the digital landscape, propelling businesses to new heights of online visibility and engagement.

Langley SEO Expert - SEO results

  • Keyword research
  • SEO strategies
  • Analytics for SEO
  • SEO in Langley
  • SEO near Langley
  • SEO pricing
  • SEO copywriting
  • SEO tactics
  • SEO for WordPress
  • Website traffic
  • SEO targeting
  • Technical SEO
  • SEO client results
  • SEO improvement plan
  • Website optimization
  • SEO consultant
  • Organic SEO
  • SEO-friendly content
  • SEO case studies
  • Advanced SEO services
First, reach out to us through our website or give us a call.
That's the power of comprehensive keyword research done right. By continuously monitoring your site's performance and the evolving landscape of SEO, Small World Marketing adapts strategies in real-time. By leveraging platforms like social media, forums, and local event sites, you're not just boosting your SEO rankings; you're building a loyal following. You'll see exactly how our strategies are increasing your online visibility, attracting more traffic, and ultimately, contributing to your business growth.

Explore Langley SEO Expert here
Langley SEO Expert Digital Marketing Company

Langley may refer to:

People

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Places

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Australia

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Canada

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France

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United Kingdom

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United States

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Other uses

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See also

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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]

History

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Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider/crawler crawls a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7]

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Flawed data in meta tags, such as those that were inaccurate or incomplete, created the potential for pages to be mischaracterized in irrelevant searches.[8][dubiousdiscuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[9] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[10]

By heavily relying on factors such as keyword density, which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[11] Since the success and popularity of a search engine are determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[12] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[13] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[14]

Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[15][16] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[17] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.[18]

Relationship with Google

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In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[19] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

Page and Brin founded Google in 1998.[20] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[21] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link-building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focus on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[22]

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation.[23] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization and have shared their personal opinions.[24] Patents related to search engines can provide information to better understand search engines.[25] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[26]

In 2007, Google announced a campaign against paid links that transfer PageRank.[27] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any no follow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[28] As a result of this change, the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally, several solutions have been suggested that include the usage of iframes, Flash, and JavaScript.[29]

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[30] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts, and other content much sooner after publishing than before, Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[31] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs, the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[32]

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system that punishes sites whose content is not unique.[33] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[34] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[35] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of "conversational search", where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words.[36] With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

In October 2019, Google announced they would start applying BERT models for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing, but this time in order to better understand the search queries of their users.[37] In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.

Methods

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Getting indexed

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A simple illustration of the Pagerank algorithm. Percentage shows the perceived importance.

The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[38] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[39] in addition to their URL submission console.[40] Yahoo! formerly operated a paid submission service that guaranteed to crawl for a cost per click;[41] however, this practice was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[42]

Mobile devices are used for the majority of Google searches.[43] In November 2016, Google announced a major change to the way they are crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index.[44] In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement). Google indicated that they would regularly update the Chromium rendering engine to the latest version.[45] In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service. The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor.[46]

Preventing crawling

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To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually <meta name="robots" content="noindex"> ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish to crawl. Pages typically prevented from being crawled include login-specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[47] In 2020, Google sunsetted the standard (and open-sourced their code) and now treats it as a hint not a directive. To adequately ensure that pages are not indexed, a page-level robot's meta tag should be included.[48]

Increasing prominence

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A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Page design makes users trust a site and want to stay once they find it. When people bounce off a site, it counts against the site and affects its credibility.[49] Writing content that includes frequently searched keyword phrases so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[50] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score. These are known as incoming links, which point to the URL and can count towards the page link's popularity score, impacting the credibility of a website.[49]

White hat versus black hat techniques

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Common white-hat methods of search engine optimization

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). Search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods and the practitioners who employ them as either white hat SEO or black hat SEO.[51] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[52]

An SEO technique is considered a white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[15][16][53] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[54] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for the use of deceptive practices.[55] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[56]

As marketing strategy

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SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.[57] A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[58][59] In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public,[60] which revealed a shift in their focus towards "usefulness" and mobile local search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016, where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device.[61] Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are. The closer the keywords are together their ranking will improve based on key terms.[49]

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[62] Search engines can change their algorithms, impacting a website's search engine ranking, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[63] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic.[64] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

International markets

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Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[65] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[66] As of 2006, Google had an 85–90% market share in Germany.[67] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[67] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[68] That market share is achieved in a number of countries.

As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia, and the Czech Republic, where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[67]

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On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[69][70]

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit, and the amount of traffic to the site dropped by 70%. On March 16, 2007, the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[71][72]

See also

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References

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Frequently Asked Questions

To start working with Small World Marketing, you'll first need to contact them and discuss your business needs. The onboarding process typically takes a few weeks, depending on the complexity of your project.

Yes, they can share examples. They've adjusted their strategies by analyzing update impacts, focusing on content quality, and enhancing site usability to align with algorithm changes, ensuring their clients' SEO efforts remain on point.

Yes, you can ask for case studies or testimonials from businesses in niche markets that have seen success with their AI-SEO strategies. They're likely happy to showcase their achievements and how they've helped others.