Langley ecommerce UX/UI design

Langley ecommerce UX/UI design

web engineering

Whether it's showcasing products they'll love or content that speaks to their needs, your site becomes a personal shopper, advisor, and confidante all rolled into one. With their expertise, you're not just getting a website; you're securing an adaptive online entity that grows with your business. Learn more about Langley ecommerce UX/UI design here Moreover, they deploy regular malware scans and have a system in place for immediate threat detection and removal.

Langley ecommerce UX/UI design - Design closure

  1. Design Research Society
  2. Web development
  3. Engineering design process
  4. Design brief
  5. Design management
  6. Design methods
  7. Web standards
  8. Design closure
  9. Design research
  10. Design leadership
  11. Design history
  12. Content designer
  13. Design specification
  14. website builder
  15. Outline of design
  16. Design Research Society
This fusion marks a new era where technology doesn't just support functionality but elevates design to art.
This AI-powered personalization goes beyond basic analytics. Moreover, Small World Marketing ensures that your custom-designed website isn't just visually appealing but also user-friendly and optimized for search engines. Learn more about Web Design Langley here. This proactive approach ensures that websites remain at the forefront of digital marketing, continually attracting and engaging their target audience.
You're likely weighing the costs of enhancing your online presence, and understandably, budget constraints are a top concern. They've not only met their goal of revolutionizing web design; they've set new standards for what's possible. Instead, you're getting a partner who's as invested in your success as you are.
With Small World Marketing, you're not just getting a website; you're getting a meticulously crafted digital experience designed to enchant, engage, and convert. For Langley ecommerce UX/UI design businesses, this means harnessing the power of cutting-edge web design services offered by Small World Marketing.

Langley ecommerce UX/UI design - Web standards

  • Design specification
  • website builder
  • Design leadership
  • Design history
  • Content designer
  • Design specification
  • website builder
  • Design leadership
  • Design history
  • Content designer
  • Design specification
  • website builder
  • Design leadership
  • Design history
  • Content designer
  • Design specification
SEO and social media marketing are also in their arsenal.

website builder

Recognizing the pivotal role of web design in digital marketing, Small World Marketing has crafted a vision that aims to redefine the online landscape for businesses in Langley ecommerce UX/UI design. A 70% increase in online orders within just months. Imagine having a website that loads in the blink of an eye, adapts beautifully to any device, and protects your customers' information like a digital fortress. Instead, view each obstacle as an opportunity to refine your approach and differentiate your brand. Embracing these future web development trends won't only keep you ahead of the curve but also ensure your website continues to deliver value to your users and your business.

Moving beyond mere visual appeal, AI significantly reshapes how you interact with and benefit from websites. By ensuring your site is accessible to everyone, including those with disabilities, they're not just complying with legal requirements but are widening your potential audience and customer base.

Langley ecommerce UX/UI design - Design methods

  • Web standards
  • Design closure
  • Design research
  • Design leadership
  • Design history
  • Content designer
  • Design specification
  • website builder
  • Design brief
  • Design management
  • Design methods
  • Web standards
  • Design closure
  • Design research
  • Design leadership
  • Design history
They ensure you're part of the process, from initial concepts to final designs, making adjustments based on your input. Moreover, you're now part of a thriving digital ecosystem.

Moreover, the integration of virtual reality (VR) and augmented reality (AR) isn't just a trend but a transformation. Every element, from the color scheme to the layout, needs to be intentional, aiming to enhance the user experience. This involves intuitive navigation, fast-loading pages, and clear calls-to-action. In essence, Small World Marketing is leveraging the AI revolution to arm you with a website that's not only aesthetically pleasing but also smart, responsive, and ahead of the curve.

Building on the AI-driven personalization that sets your website apart, Small World Marketing is at the forefront of the Langley ecommerce UX/UI design web design revolution. You'll see higher engagement rates, improved customer satisfaction, and, ultimately, increased conversions because your site speaks directly to each user's unique desires. Should anything go amiss, having a recent backup ensures that your website can be restored quickly, minimizing downtime and the impact on your business. It's not just about launching a website or setting up social media profiles; it's about creating a roadmap that aligns with your business goals and evolves with technological advances.

Mobile web design Langley

Entity Name Description Source
Digital marketing Strategies and techniques used to promote products or services online. Source
Search engine optimization The process of improving a website's visibility on search engines. Source
Search engine marketing Marketing strategies aimed at increasing a website's visibility in search engines through paid ads. Source
Local search (optimization) SEO practices focused on improving visibility for local searches. Source
Google A global technology company specializing in Internet-related services and products. Source
Google Maps A web mapping service developed by Google. Source
Audit An examination of records or financial accounts to verify accuracy. Source
Google Search Console A web service by Google that allows webmasters to check indexing status and optimize visibility. Source
Website audit The process of evaluating a website's performance, structure, and SEO. Source
Anchor text The visible, clickable text in a hyperlink. Source
Sitemaps Files that help search engines understand the structure of a website. Source
Web traffic The amount of data sent and received by visitors to a website. Source
Meta element HTML tags that provide metadata about a web page. Source
Pay-per-click An online advertising model where advertisers pay each time their ad is clicked. Source
Web design The process of creating the visual layout and usability of a website. Source

Ecommerce web design Langley

The City of Langley, commonly referred to as Langley City, or just Langley, is a municipality in the Metro Vancouver Regional District in British Columbia, Canada. It lies directly east of Surrey, adjacent to the Cloverdale area, and is surrounded elsewhere by the Township of Langley, bordered by its neighbourhoods of Willowbrook to the north, Murrayville to the east, and Brookswood and Fern Ridge to the south.

Citations and other links

Web design and development Langley ecommerce UX/UI design

You'll find that they don't just stick to conventional methods. You'll find that their AI-powered solutions not only speed up the design phase but also enhance accuracy, reducing the margin for error. They don't just stuff them randomly; they strategically incorporate them into titles, descriptions, and content, making sure they're relevant to your audience's search intent. Keywords shouldn't feel shoehorned but seamlessly woven into your narrative, enhancing your visibility without compromising your message.

You'll need to find your voice, one that's authentic and unmistakably yours, then use it consistently across all platforms. They've dialed into what makes Langley ecommerce UX/UI design's market tick-recognizing the blend of urban and rural, the community's values, and the local consumer behavior.

Langley ecommerce UX/UI design - website builder

  1. Design methods
  2. Web standards
  3. Design closure
  4. Design research
  5. Design leadership
  6. Design history
  7. Content designer
  8. Design specification
  9. website builder
  10. Web development
  11. Engineering design process
  12. Design brief
  13. Design management
  14. Design methods
  15. Web standards
  16. Design closure
  17. Design research
  18. Design leadership
  19. Design history
  20. Content designer
By implementing a tailored web design and strategic digital marketing plan, the agency not only boosted the bakery's website traffic by 75% but also doubled its online sales within three months.

Langley ecommerce UX/UI design - Design methods

  1. Content designer
  2. Design specification
  3. website builder
  4. Content designer
  5. Design specification
  6. website builder
  7. Content designer
  8. Design specification
  9. website builder
  10. Content designer
  11. Design specification
  12. website builder
  13. Content designer
  14. Design specification
  15. website builder
  16. Content designer
  17. Design specification
  18. website builder


With Small World Marketing, you're not just getting a service provider; you're partnering with SEO wizards who are as invested in your success as you are.

Langley ecommerce UX/UI design - Web standards

  1. Design research
  2. Design leadership
  3. Design history
  4. Content designer
  5. Design specification
  6. website builder
  7. Design closure
  8. Design research
  9. Design leadership
  10. Design history
  11. Content designer
  12. Design specification
  13. website builder
  14. Design closure
  15. Design research
  16. Design leadership
  17. Design history
  18. Content designer
Lastly, keeping up with rapid advancements in AI technology can feel daunting. Design management We understand that your business isn't just another entity in the market-it's a reflection of your vision and values.

The digital landscape evolves at breakneck speed, and staying ahead means adopting a forward-thinking approach. In a world where digital presence is crucial, making your website accessible with AI isn't just a nice-to-have, it's a must. Design leadership You also need to pay attention to your website's speed.

Web design and development Langley ecommerce UX/UI design
Langley ecommerce UX/UI design affordable web solutions

Langley ecommerce UX/UI design affordable web solutions

Use headings and subheadings to break up text and guide your readers through the page.

Langley ecommerce UX/UI design - Design Research Society

  1. Design specification
  2. website builder
  3. Engineering design process
  4. Design brief
  5. Design management
  6. Design methods
  7. Web standards
  8. Design closure
  9. Design research
  10. Design leadership
  11. Design history
  12. Content designer
  13. Design specification
  14. website builder
  15. Engineering design process
  16. Design brief
  17. Design management
  18. Design methods
Small World Marketing ensures that every element of the web design is optimized for engagement, retention, and conversion.

Langley ecommerce UX/UI design - Design history

  • Design specification
  • website builder
  • Design research
  • Design leadership
  • Design history
  • Content designer
  • Design specification
  • website builder
  • Design research
  • Design leadership
  • Design history
  • Content designer
  • Design specification
  • website builder
  • Design research
  • Design leadership
  • Design history
  • Content designer
While Small World Marketing sets the digital stage with cutting-edge technology, they also understand the power of a personalized approach to truly connect with each client's unique needs. They ensure your site speaks directly to your target audience, making it not only visually appealing but also highly functional and user-friendly.

AI in web design isn't just about flashy features or automating tasks. With Small World Marketing, you're setting your business up for sustained success in the digital world. Implementing these mobile optimization techniques isn't just a nice-to-have; it's essential for engaging the modern consumer and keeping your Langley ecommerce UX/UI design business competitive in today's digital world.

Lastly, incorporate high-quality, relevant visuals and ensure they're tagged with descriptive, keyword-rich alt text. They're leveraging AI to understand and predict the diverse needs of users, ensuring that the web is a place where everyone can learn, shop, and explore without barriers. Small World Marketing overhauled their website with a fresh, inviting design and an e-commerce platform that showcases their plants and gardening supplies.

Langley ecommerce UX/UI design - Web standards

  • Design research
  • Design leadership
  • Design history
  • Content designer
  • Design specification
  • website builder
  • Web standards
  • Design closure
  • Design research
  • Design leadership
  • Design history
  • Content designer
  • Design specification
  • website builder
  • Web standards
  • Design closure


In today's digital age, effective web design is critical for any business looking to stand out and connect with its audience. It's a testament to how customized solutions can meet specific business needs and drive remarkable growth. They don't just create a website; they ensure it's optimized for your target audience, leading to higher engagement, increased traffic, and, ultimately, more conversions.

Langley ecommerce UX/UI design JavaScript website features

You're getting a custom-tailored strategy that speaks directly to your target audience and sets you apart from your competitors. Make each of these opportunities count by ensuring your brand is always presented consistently. This is non-negotiable in today's mobile-first world. You've got to adapt to this shift to stay ahead.

Langley ecommerce UX/UI design - Design research

  1. Web development
  2. Engineering design process
  3. Design brief
  4. Design management
  5. Design methods
  6. Web standards
  7. Design closure
  8. Design research
  9. Design leadership
  10. Design history
  11. Content designer
  12. Design specification
  13. website builder
  14. Design Research Society
  15. Web development
  16. Engineering design process
  17. Design brief
  18. Design management
They're not just about flashy designs; they dive deep into the coding that makes your website fast, responsive, and secure.

Let's dive into how these services have turned local ventures into thriving successes. This approach involves implementing advanced coding practices, choosing the right hosting solutions that can scale, and utilizing content delivery networks (CDNs) to speed up load times globally. Claim your business listing on platforms like Google My Business to appear in local search results and maps, making it easier for customers to find you. It's not about applying a one-size-fits-all solution; it's about crafting a strategy that mirrors your specific goals, challenges, and aspirations.

You've got to ensure that these keywords flow naturally within high-quality, valuable content. They start by conducting thorough market research to identify local trends and consumer demands. Let's work together to create a website that not only looks great but also aligns perfectly with your business goals. In today's digital landscape, boosting your online visibility goes beyond just having a well-designed website; it's crucial for standing out in a crowded market.

What sets them apart is their transparent pricing model. Small World Marketing has just unveiled its next-level web design services, tailor-made for businesses like yours. Throughout this phase, you're kept in the loop with regular updates and progress checks. They implement responsive design, so your site looks great and functions well, no matter the screen size.

Langley ecommerce UX/UI design - Design brief

  1. website builder
  2. website builder
  3. website builder
  4. website builder
  5. website builder
  6. website builder
  7. website builder
  8. website builder
  9. website builder
  10. website builder
  11. website builder
  12. website builder
  13. website builder
  14. website builder
  15. website builder
  16. website builder
  17. website builder
  18. website builder


Langley ecommerce UX/UI design JavaScript website features
Creative web design Langley ecommerce UX/UI design
Creative web design Langley ecommerce UX/UI design

Small World Marketing's launch of custom web design packages for Langley ecommerce UX/UI design businesses is akin to tailoring the perfect outfit for this storefront, ensuring it not only fits the local market's unique silhouette but also stands out in a bustling online crowd. A stellar user experience goes beyond mere aesthetics; it's about creating a seamless, intuitive interface that guides users effortlessly through your site. Post-redesign, their site now reflects their unique brand, drawing in a wider audience and doubling their conversion rate. You won't be left guessing where to click next; their designs guide users effortlessly from one section to another, boosting engagement and satisfaction. This means you're likely to find what you need faster and with less hassle, thanks to smart algorithms that learn from your behavior online. web engineering
This level of care and attention is why Langley ecommerce UX/UI design companies are increasingly turning to them for web design and digital marketing needs. Exploring future trends in web design reveals a landscape where AI integration becomes the backbone of innovative and user-centric websites. Accessibility and inclusivity will take center stage, ensuring that websites are usable for everyone, including people with disabilities. They're not satisfied until they see your business thrive, which is why they continuously monitor, analyze, and tweak strategies to keep up with the ever-changing digital landscape.
By revamping their website with vibrant visuals and engaging content, and implementing a robust SEO strategy, Small World Marketing helped them climb to the top of search engine results. We revamped their site, integrating features that highlight their unique coffee blends and community events. Read more about Langley ecommerce UX/UI design here First, head to their website and fill out the contact form. Once we've received your form, one of our web design experts will reach out to you, typically within one business day.
Small World Marketing knows that in today's fast-paced world, users won't wait for slow-loading pages or struggle with sites that aren't mobile-friendly. You're not just another ticket in their system; you're a valued partner whose success is their priority. By integrating AI-driven analytics, responsive web design, and cutting-edge SEO techniques, they ensure your online presence isn't just seen-it's impactful. You'll find that Small World Marketing doesn't skimp on security.

Langley ecommerce UX/UI design UX design specialists

The end goal is to make your site as user-friendly as possible, reducing bounce rates and boosting conversions. This added layer of security makes your online experience safer, giving you peace of mind. You'll find that their web design services don't just focus on the visual appeal but also on how intuitively your audience can move through your site. Furthermore, Small World Marketing optimizes button sizes and placement for touch screens, making it easier for your customers to interact with your site. AI's power lies in its ability to analyze vast amounts of data quickly, making intelligent decisions that enhance user experience.

Langley ecommerce UX/UI design - Web development

  • Content designer
  • Design specification
  • website builder
  • Design management
  • Design methods
  • Web standards
  • Design closure
  • Design research
  • Design leadership
  • Design history
  • Content designer
  • Design specification
  • website builder
  • Design management
  • Design methods

They understand that your brand's online presence isn't just about looking good; it's about creating a memorable experience that converts visitors into loyal customers. You're not just getting a website faster; you're getting a sophisticated, highly customized platform that's ready to go much sooner than traditional methods would allow. At Small World Marketing, we tailor our web design strategies to fit your unique business needs, ensuring your success in the digital arena. First off, they'll dive deep into SEO, optimizing your site's content with keywords that match your audience's search queries.
To further revolutionize your web presence, Small World Marketing prioritizes enhancing user experience, ensuring your site isn't only visually appealing but also intuitively navigable. Beyond mastering SEO, Small World Marketing also excels in crafting user-friendly designs that ensure your visitors enjoy a seamless browsing experience.

Langley ecommerce UX/UI design - Tableless web design

  • Design specification
  • website builder
  • Design specification
  • website builder
  • Design specification
  • website builder
  • Design specification
  • website builder
  • Design specification
  • website builder
  • Design specification
  • website builder
  • Design specification
  • website builder
  • Design specification
By staying in sync, you're not just another client; you're a valued partner. AI will enable web designs that aren't only visually stunning but also incredibly intuitive.
By analyzing vast amounts of data, including how previous visitors interacted with the site, AI can personalize the content you see, making it more relevant to your interests and needs. Every successful web design package for Langley ecommerce UX/UI design businesses includes a variety of custom features tailored to meet specific market demands. Small World Marketing's innovative web design has already propelled several Langley ecommerce UX/UI design businesses to new heights, showcasing the tangible benefits of their approach. Stick around to uncover the impact of these changes and how they could redefine your online presence.

Explore Langley ecommerce UX/UI design here
Langley ecommerce UX/UI design UX design specialists

Langley may refer to:

People

[edit]

Places

[edit]

Australia

[edit]

Canada

[edit]

France

[edit]

United Kingdom

[edit]

United States

[edit]

Schools

[edit]

Other uses

[edit]

See also

[edit]

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]

History

[edit]

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider/crawler crawls a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7]

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Flawed data in meta tags, such as those that were inaccurate or incomplete, created the potential for pages to be mischaracterized in irrelevant searches.[8][dubiousdiscuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[9] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[10]

By heavily relying on factors such as keyword density, which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[11] Since the success and popularity of a search engine are determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[12] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[13] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[14]

Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[15][16] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[17] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.[18]

Relationship with Google

[edit]

In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[19] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

Page and Brin founded Google in 1998.[20] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[21] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link-building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focus on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[22]

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation.[23] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization and have shared their personal opinions.[24] Patents related to search engines can provide information to better understand search engines.[25] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[26]

In 2007, Google announced a campaign against paid links that transfer PageRank.[27] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any no follow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[28] As a result of this change, the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally, several solutions have been suggested that include the usage of iframes, Flash, and JavaScript.[29]

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[30] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts, and other content much sooner after publishing than before, Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[31] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs, the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[32]

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system that punishes sites whose content is not unique.[33] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[34] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[35] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of "conversational search", where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words.[36] With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

In October 2019, Google announced they would start applying BERT models for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing, but this time in order to better understand the search queries of their users.[37] In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.

Methods

[edit]

Getting indexed

[edit]
A simple illustration of the Pagerank algorithm. Percentage shows the perceived importance.

The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[38] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[39] in addition to their URL submission console.[40] Yahoo! formerly operated a paid submission service that guaranteed to crawl for a cost per click;[41] however, this practice was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[42]

Mobile devices are used for the majority of Google searches.[43] In November 2016, Google announced a major change to the way they are crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index.[44] In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement). Google indicated that they would regularly update the Chromium rendering engine to the latest version.[45] In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service. The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor.[46]

Preventing crawling

[edit]

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually <meta name="robots" content="noindex"> ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish to crawl. Pages typically prevented from being crawled include login-specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[47] In 2020, Google sunsetted the standard (and open-sourced their code) and now treats it as a hint not a directive. To adequately ensure that pages are not indexed, a page-level robot's meta tag should be included.[48]

Increasing prominence

[edit]

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Page design makes users trust a site and want to stay once they find it. When people bounce off a site, it counts against the site and affects its credibility.[49] Writing content that includes frequently searched keyword phrases so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[50] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score. These are known as incoming links, which point to the URL and can count towards the page link's popularity score, impacting the credibility of a website.[49]

White hat versus black hat techniques

[edit]
Common white-hat methods of search engine optimization

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). Search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods and the practitioners who employ them as either white hat SEO or black hat SEO.[51] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[52]

An SEO technique is considered a white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[15][16][53] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[54] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for the use of deceptive practices.[55] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[56]

As marketing strategy

[edit]

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.[57] A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[58][59] In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public,[60] which revealed a shift in their focus towards "usefulness" and mobile local search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016, where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device.[61] Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are. The closer the keywords are together their ranking will improve based on key terms.[49]

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[62] Search engines can change their algorithms, impacting a website's search engine ranking, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[63] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic.[64] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

International markets

[edit]

Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[65] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[66] As of 2006, Google had an 85–90% market share in Germany.[67] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[67] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[68] That market share is achieved in a number of countries.

As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia, and the Czech Republic, where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[67]

[edit]

On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[69][70]

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit, and the amount of traffic to the site dropped by 70%. On March 16, 2007, the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[71][72]

See also

[edit]

References

[edit]
  1. ^ "SEO – search engine optimization". Webopedia. December 19, 2001. Archived from the original on May 9, 2019. Retrieved May 9, 2019.
  2. ^ Giomelakis, Dimitrios; Veglis, Andreas (April 2, 2016). "Investigating Search Engine Optimization Factors in Media Websites: The case of Greece". Digital Journalism. 4 (3): 379–400. doi:10.1080/21670811.2015.1046992. ISSN 2167-0811. S2CID 166902013. Archived from the original on October 30, 2022. Retrieved October 30, 2022.
  3. ^ Beel, Jöran; Gipp, Bela; Wilde, Erik (2010). "Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co" (PDF). Journal of Scholarly Publishing. pp. 176–190. Archived from the original (PDF) on November 18, 2017. Retrieved April 18, 2010.
  4. ^ Ortiz-Cordova, A. and Jansen, B. J. (2012) Classifying Web Search Queries in Order to Identify High Revenue Generating Customers. Archived March 4, 2016, at the Wayback Machine. Journal of the American Society for Information Sciences and Technology. 63(7), 1426 – 1441.
  5. ^ Brian Pinkerton. "Finding What People Want: Experiences with the WebCrawler" (PDF). The Second International WWW Conference Chicago, USA, October 17–20, 1994. Archived (PDF) from the original on May 8, 2007. Retrieved May 7, 2007.
  6. ^ "Intro to Search Engine Optimization | Search Engine Watch". searchenginewatch.com. March 12, 2007. Archived from the original on October 9, 2020. Retrieved October 7, 2020.
  7. ^ Danny Sullivan (June 14, 2004). "Who Invented the Term "Search Engine Optimization"?". Search Engine Watch. Archived from the original on April 23, 2010. Retrieved May 14, 2007. See Google groups thread Archived June 17, 2013, at the Wayback Machine.
  8. ^ "The Challenge is Open", Brain vs Computer, WORLD SCIENTIFIC, pp. 189–211, November 17, 2020, doi:10.1142/9789811225017_0009, ISBN 978-981-12-2500-0, S2CID 243130517, archived from the original on August 14, 2022, retrieved September 20, 2021
  9. ^ Pringle, G., Allison, L., and Dowe, D. (April 1998). "What is a tall poppy among web pages?". Proc. 7th Int. World Wide Web Conference. Archived from the original on April 27, 2007. Retrieved May 8, 2007.cite web: CS1 maint: multiple names: authors list (link)
  10. ^ Laurie J. Flynn (November 11, 1996). "Desperately Seeking Surfers". New York Times. Archived from the original on October 30, 2007. Retrieved May 9, 2007.
  11. ^ Jason Demers (January 20, 2016). "Is Keyword Density Still Important for SEO". Forbes. Archived from the original on August 16, 2016. Retrieved August 15, 2016.
  12. ^ David Kesmodel (September 22, 2005). "Sites Get Dropped by Search Engines After Trying to 'Optimize' Rankings". Wall Street Journal. Archived from the original on August 4, 2020. Retrieved July 30, 2008.
  13. ^ Adam L. Penenberg (September 8, 2005). "Legal Showdown in Search Fracas". Wired Magazine. Archived from the original on March 4, 2016. Retrieved August 11, 2016.
  14. ^ Matt Cutts (February 2, 2006). "Confirming a penalty". mattcutts.com/blog. Archived from the original on June 26, 2012. Retrieved May 9, 2007.
  15. ^ a b "Google's Guidelines on Site Design". Archived from the original on January 9, 2009. Retrieved April 18, 2007.
  16. ^ a b "Bing Webmaster Guidelines". bing.com. Archived from the original on September 9, 2014. Retrieved September 11, 2014.
  17. ^ "Sitemaps". Archived from the original on June 22, 2023. Retrieved July 4, 2012.
  18. ^ ""By the Data: For Consumers, Mobile is the Internet" Google for Entrepreneurs Startup Grind September 20, 2015". Archived from the original on January 6, 2016. Retrieved January 8, 2016.
  19. ^ Brin, Sergey & Page, Larry (1998). "The Anatomy of a Large-Scale Hypertextual Web Search Engine". Proceedings of the seventh international conference on World Wide Web. pp. 107–117. Archived from the original on October 10, 2006. Retrieved May 8, 2007.
  20. ^ "Co-founders of Google - Google's co-founders may not have the name recognition of say, Bill Gates, but give them time: Google hasn't been around nearly as long as Microsoft". Entrepreneur. October 15, 2008. Archived from the original on May 31, 2014. Retrieved May 30, 2014.
  21. ^ Thompson, Bill (December 19, 2003). "Is Google good for you?". BBC News. Archived from the original on January 25, 2009. Retrieved May 16, 2007.
  22. ^ Zoltan Gyongyi & Hector Garcia-Molina (2005). "Link Spam Alliances" (PDF). Proceedings of the 31st VLDB Conference, Trondheim, Norway. Archived (PDF) from the original on June 12, 2007. Retrieved May 9, 2007.
  23. ^ Hansell, Saul (June 3, 2007). "Google Keeps Tweaking Its Search Engine". New York Times. Archived from the original on November 10, 2017. Retrieved June 6, 2007.
  24. ^ Sullivan, Danny (September 29, 2005). "Rundown On Search Ranking Factors". Search Engine Watch. Archived from the original on May 28, 2007. Retrieved May 8, 2007.
  25. ^ Christine Churchill (November 23, 2005). "Understanding Search Engine Patents". Search Engine Watch. Archived from the original on February 7, 2007. Retrieved May 8, 2007.
  26. ^ "Google Personalized Search Leaves Google Labs". searchenginewatch.com. Search Engine Watch. Archived from the original on January 25, 2009. Retrieved September 5, 2009.
  27. ^ "8 Things We Learned About Google PageRank". www.searchenginejournal.com. October 25, 2007. Archived from the original on August 19, 2009. Retrieved August 17, 2009.
  28. ^ "PageRank sculpting". Matt Cutts. Archived from the original on January 6, 2010. Retrieved January 12, 2010.
  29. ^ "Google Loses "Backwards Compatibility" On Paid Link Blocking & PageRank Sculpting". searchengineland.com. June 3, 2009. Archived from the original on August 14, 2009. Retrieved August 17, 2009.
  30. ^ "Personalized Search for everyone". Archived from the original on December 8, 2009. Retrieved December 14, 2009.
  31. ^ "Our new search index: Caffeine". Google: Official Blog. Archived from the original on June 18, 2010. Retrieved May 10, 2014.
  32. ^ "Relevance Meets Real-Time Web". Google Blog. Archived from the original on April 7, 2019. Retrieved January 4, 2010.
  33. ^ "Google Search Quality Updates". Google Blog. Archived from the original on April 23, 2022. Retrieved March 21, 2012.
  34. ^ "What You Need to Know About Google's Penguin Update". Inc.com. June 20, 2012. Archived from the original on December 20, 2012. Retrieved December 6, 2012.
  35. ^ "Google Penguin looks mostly at your link source, says Google". Search Engine Land. October 10, 2016. Archived from the original on April 21, 2017. Retrieved April 20, 2017.
  36. ^ "FAQ: All About The New Google "Hummingbird" Algorithm". www.searchengineland.com. September 26, 2013. Archived from the original on December 23, 2018. Retrieved March 17, 2018.
  37. ^ "Understanding searches better than ever before". Google. October 25, 2019. Archived from the original on January 27, 2021. Retrieved May 12, 2020.
  38. ^ "Submitting To Directories: Yahoo & The Open Directory". Search Engine Watch. March 12, 2007. Archived from the original on May 19, 2007. Retrieved May 15, 2007.
  39. ^ "What is a Sitemap file and why should I have one?". Archived from the original on July 1, 2007. Retrieved March 19, 2007.
  40. ^ "Search Console - Crawl URL". Archived from the original on August 14, 2022. Retrieved December 18, 2015.
  41. ^ Sullivan, Danny (March 12, 2007). "Submitting To Search Crawlers: Google, Yahoo, Ask & Microsoft's Live Search". Search Engine Watch. Archived from the original on May 10, 2007. Retrieved May 15, 2007.
  42. ^ Cho, J.; Garcia-Molina, H.; Page, L. (1998). "Efficient crawling through URL ordering". Seventh International World-Wide Web Conference. Brisbane, Australia: Stanford InfoLab Publication Server. Archived from the original on July 14, 2019. Retrieved May 9, 2007.
  43. ^ "Mobile-first Index". Archived from the original on February 22, 2019. Retrieved March 19, 2018.
  44. ^ Phan, Doantam (November 4, 2016). "Mobile-first Indexing". Official Google Webmaster Central Blog. Archived from the original on February 22, 2019. Retrieved January 16, 2019.
  45. ^ "The new evergreen Googlebot". Official Google Webmaster Central Blog. Archived from the original on November 6, 2020. Retrieved March 2, 2020.
  46. ^ "Updating the user agent of Googlebot". Official Google Webmaster Central Blog. Archived from the original on March 2, 2020. Retrieved March 2, 2020.
  47. ^ "Newspapers Amok! New York Times Spamming Google? LA Times Hijacking Cars.com?". Search Engine Land. May 8, 2007. Archived from the original on December 26, 2008. Retrieved May 9, 2007.
  48. ^ Jill Kocher Brown (February 24, 2020). "Google Downgrades Nofollow Directive. Now What?". Practical Ecommerce. Archived from the original on January 25, 2021. Retrieved February 11, 2021.
  49. ^ a b c Morey, Sean (2008). The Digital Writer. Fountainhead Press. pp. 171–187.
  50. ^ "Bing – Partnering to help solve duplicate content issues – Webmaster Blog – Bing Community". www.bing.com. February 12, 2009. Archived from the original on June 7, 2014. Retrieved October 30, 2009.
  51. ^ Andrew Goodman. "Search Engine Showdown: Black hats vs. White hats at SES". SearchEngineWatch. Archived from the original on February 22, 2007. Retrieved May 9, 2007.
  52. ^ Jill Whalen (November 16, 2004). "Black Hat/White Hat Search Engine Optimization". searchengineguide.com. Archived from the original on November 17, 2004. Retrieved May 9, 2007.
  53. ^ "What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?". Archived from the original on April 16, 2006. Retrieved April 18, 2007.
  54. ^ Andy Hagans (November 8, 2005). "High Accessibility Is Effective Search Engine Optimization". A List Apart. Archived from the original on May 4, 2007. Retrieved May 9, 2007.
  55. ^ Matt Cutts (February 4, 2006). "Ramping up on international webspam". mattcutts.com/blog. Archived from the original on June 29, 2012. Retrieved May 9, 2007.
  56. ^ Matt Cutts (February 7, 2006). "Recent reinclusions". mattcutts.com/blog. Archived from the original on May 22, 2007. Retrieved May 9, 2007.
  57. ^ Tapan, Panda (2013). "Search Engine Marketing: Does the Knowledge Discovery Process Help Online Retailers?". IUP Journal of Knowledge Management. 11 (3): 56–66. ProQuest 1430517207.
  58. ^ Melissa Burdon (March 13, 2007). "The Battle Between Search Engine Optimization and Conversion: Who Wins?". Grok.com. Archived from the original on March 15, 2008. Retrieved April 10, 2017.
  59. ^ "SEO Tips and Marketing Strategies". Archived from the original on October 30, 2022. Retrieved October 30, 2022.
  60. ^ ""Search Quality Evaluator Guidelines" How Search Works November 12, 2015" (PDF). Archived (PDF) from the original on March 29, 2019. Retrieved January 11, 2016.
  61. ^ Titcomb, James (November 2016). "Mobile web usage overtakes desktop for first time". The Telegraph. Archived from the original on January 10, 2022. Retrieved March 17, 2018.
  62. ^ Andy Greenberg (April 30, 2007). "Condemned To Google Hell". Forbes. Archived from the original on May 2, 2007. Retrieved May 9, 2007.
  63. ^ Matt McGee (September 21, 2011). "Schmidt's testimony reveals how Google tests algorithm changes". Archived from the original on January 17, 2012. Retrieved January 4, 2012.
  64. ^ Jakob Nielsen (January 9, 2006). "Search Engines as Leeches on the Web". useit.com. Archived from the original on August 25, 2012. Retrieved May 14, 2007.
  65. ^ Graham, Jefferson (August 26, 2003). "The search engine that could". USA Today. Archived from the original on May 17, 2007. Retrieved May 15, 2007.
  66. ^ Greg Jarboe (February 22, 2007). "Stats Show Google Dominates the International Search Landscape". Search Engine Watch. Archived from the original on May 23, 2011. Retrieved May 15, 2007.
  67. ^ a b c Mike Grehan (April 3, 2006). "Search Engine Optimizing for Europe". Click. Archived from the original on November 6, 2010. Retrieved May 14, 2007.
  68. ^ Jack Schofield (June 10, 2008). "Google UK closes in on 90% market share". Guardian. London. Archived from the original on December 17, 2013. Retrieved June 10, 2008.
  69. ^ "Search King, Inc. v. Google Technology, Inc., CIV-02-1457-M" (PDF). docstoc.com. May 27, 2003. Archived from the original on May 27, 2008. Retrieved May 23, 2008.
  70. ^ Stefanie Olsen (May 30, 2003). "Judge dismisses suit against Google". CNET. Archived from the original on December 1, 2010. Retrieved May 10, 2007.
  71. ^ "Technology & Marketing Law Blog: KinderStart v. Google Dismissed—With Sanctions Against KinderStart's Counsel". blog.ericgoldman.org. March 20, 2007. Archived from the original on May 11, 2008. Retrieved June 23, 2008.
  72. ^ "Technology & Marketing Law Blog: Google Sued Over Rankings—KinderStart.com v. Google". blog.ericgoldman.org. Archived from the original on June 22, 2008. Retrieved June 23, 2008.
[edit]
Listen to this article (22 minutes)
Spoken Wikipedia icon
This audio file was created from a revision of this article dated 20 May 2008 (2008-05-20), and does not reflect subsequent edits.

Frequently Asked Questions

Yes, you'll receive ongoing maintenance and support services after your initial web design project is done. They ensure your site stays up-to-date and runs smoothly, addressing any issues that may arise post-launch.

You'll find that they're flexible, working with businesses outside of Langley and across various industries. They adapt their approach to meet specific needs, ensuring your project receives the attention and expertise it deserves.

You'll find that AI approaches to web design can significantly reduce costs compared to traditional methods. The automation and efficiency AI provides streamline the design process, making it faster and more cost-effective for you.